Why Relationships Still Win Projects in Site Selection
14 Jul 2026
News
That process matters, and it has become increasingly sophisticated as data and analytics have transformed the front end of site selection. But it rarely explains the projects that break the mold — the large investments, the unusual requirements, and the opportunities that seem to emerge from nowhere.
Those deals almost always have a relationship at their center. Not a relationship in the abstract sense of professional goodwill, but a specific, maintained, trust-based connection between a site selector and an economic development professional that creates an information flow the formal process never would have.
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