How to create an environment where innovation flourishes
13 Jan 2023
News
For many entrepreneurs, breakthrough innovations seem to appear out of the ether, mysterious in origin and almost magical in their power. They understand that new ideas are crucial to organizations’ success but are not sure how to generate and foster them.
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1. Focus on your ideal customer
You won't get far if you don't understand your ideal customer. Many brands achieve this by creating buyer personas through market research and gathering insights from their current customers.
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1. Your business plan is a marketing document
The first thing you must understand before writing your business plan is that your plan is a marketing document. It is not a 50-page dossier explaining everything there is to know about your business. Rather, the document's purpose is to convince others,...

1. The right loan type
As with personal finance, there are several different forms of business loans, so you need to choose the one that best suits the needs of your enterprise.
Traditional loans: These are the business equivalent of a personal loan, which can be secured or unsecured...